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Sell a product with pathos ethos logos

User Vashti
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What is logos pathos ethos in selling?

Just in case your Greek is a little rusty, ethos, pathos, and logos are the three corners of Aristotle's “Rhetorical Triangle” – the use of language to persuade. Ethos is credibility, pathos is empathy, and logos is logic. Selling your ideas using this construction, in that order, leads to more persuasive arguments.

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