Question

You have identified the spa's focus on value creation through services. marketing services can be challenging because they are experience-based products that cannot be touched. services share four common characteristics that differentiate them from tangible goods: intangibility, inseparability, variability, and perishability. review each of the following spa service examples and then drag it to the appropriate service characteristic.

Intangibility
inseparability
Every day, The Spa at Verdure can provide up to 40
treatments across its 5 uurious treatment rooms
On average, 30 treatments are booked each day.
leaving 25% of its capacity unused
Jose loves getting weekly manages to treat his aching
muncles from his therapist, Tin Last week he was
not happy with Time's massage because the massage

Answer 1

Intangibility: Jose loves getting weekly massages to treat his aching muscles from his therapist, Tim. Last week he was not happy with Tim's massage because the massage experience is intangible and cannot be touched or seen

Inseparability: Every day, The Spa at Verdure can provide up to 40 treatments across its 5 luxurious treatment rooms. This exemplifies inseparability because the production and consumption of the service (treatments) occur simultaneously and the customer must be present for the service to be provided.

Variability: On average, 30 treatments are booked each day, leaving 25% of its capacity unused. This is an example of variability because the demand for the service is not consistent, which can affect the level of service provided.

Perishability: The Spa at Verdure's service capacity of 40 treatments per day is a limited and perishable resource. If not utilized, it cannot be stored or inventoried for use in the future. This exemplifies the characteristic of perishability in services.