Question

Question 4 4.1 Study the pictures and answer the questions that follow. (10) alamy alamy SHEINZ TOMATO KETCHUP It's only natural... You won't find anything articul about Heine Tomato Ketchup No antical thickeners. No artificial preservatives. No artificial colouring. No artificial favour. They just don't grow in Heine ketchup bottles It's only good natural ingredients you'll find there. A few homely spices and a whole lot of tomatoes. In fact, vn use a pound and a half of good was to make just three-quarters of a pound of thick, nich Heinz ketchup You can't improve on nature, we reckon alamu The text in small fonts reads as follows: 4.1.2 What is the text about? No other ketchup tastes like Heinz Ex www.alamy.com You won't find anything artificial about Heinz Tomato Ketchup. No artificial thickeners. No artificial preservatives. No artificial colouring. No artificial flavour. They just don't grow in Heinz ketchup bottles. It's only good natural ingredients you'll find there. A few homely spices and a whole lot of tomatoes. In fact, we use a pound and a half of good ripe tomatoes to make just three-quarters of a pound of thick, rich Heinz ketchup. You can't improve on nature, we reckon. No other ketchup tastes like Heinz. 4.1.1 What is this and what type of text is it? 4.1.3 What is the purpose of using "its only Natural" in the headline? 4.1.4 Discuss how the visual image supports the overall message of the advertisement. 4.1.5 What is the purpose of advertising? ​

Answer 1

4.1.1 This is an advertisement for Heinz Tomato Ketchup.

4.1.2 The text is about the natural and high-quality ingredients used in Heinz Tomato Ketchup, as opposed to the artificial ingredients found in other ketchup brands.

4.1.3 The purpose of using "It's only natural" in the headline is to emphasize the natural and high-quality ingredients used in Heinz Tomato Ketchup, and to differentiate it from other ketchup brands that may use artificial ingredients.

4.1.4 The visual image of ripe tomatoes and the natural landscape in the background supports the overall message of the advertisement that Heinz Tomato Ketchup uses only natural ingredients. The image suggests that the ketchup is made from fresh and high-quality ingredients, which reinforces the claims made in the text.

4.1.5 The purpose of advertising is to promote and sell a particular product or service by creating awareness, generating interest and desire, and encouraging customers to take action (i.e., make a purchase). In this case, the advertisement is promoting Heinz Tomato Ketchup as a healthier and more natural option compared to other ketchup brands.