Dartmouth Medical School researchers discovered that movie characters who consume cigarettes encourage teenagers to attempt smoking. As a result, media impact on youth can add to risky behavior. Furthermore, celebrities impact what teens consume.Teen substance use and misuse can be influenced by a variety of variables. First-time use is frequently observed in social situations with readily available drugs such as booze and cigarettes. Insecurities or a wish for societal acceptance may drive continued use. Health and way of living Teenagers' health and living choices can be influenced by social media and other forms of media. Media messages and content, for example, can make it appear 'normal, fashionable, or grown-up' to consume junk food, smoke, drink alcohol, or use other substances. As a result, youth media impact can add totaking chances. Furthermore, celebrities impact what teens consume. In one study, researchers looked at endorsements made by 163 famous music personalities among teenagers.