Final answer:
Hershey utilizes demographic segmentation to offer new baby-themed packaging for customized candy bars, targeting new parents with personalized features such as the baby's name and birth date.
Step-by-step explanation:
The segmentation method being used by Hershey for offering special new baby-themed packaging for customized candy bars is called demographic segmentation. This strategy involves dividing a market into segments based on variables such as age, life stage, gender, etc. In this case, Hershey targets new parents celebrating the birth of a child by providing customized packaging that can include the baby's name, birth date, and gender-specific colors (blue or pink).
To attract specific segments of consumers, businesses like Hershey's have to understand the distinct needs and preferences of those segments. For new parents, a personalized product that celebrates the arrival of their baby is a unique and attractive offering. With demographic segmentation, companies can not only personalize their products but also create targeted marketing campaigns that resonate more deeply with the desires and life moments of their customers.