Question

What is a primary difference between business and consumer buyers?

a. Consumer buyers require more product information than business buyers.
b. Business purchases are made by one individual whereas families make consumer purchases together.
c. Repeat sales are more common with consumer buyers than business buyers.
d. Consumers primarily buy inexpensive items; businesses only buy expensive items.
e. Business buyers generally make larger orders than consumer buyers.

Answer 1

The primary difference between business and consumer buyers is e. Business buyers generally make larger orders than consumer buyers. Business buyers purchase products or services for their organizations, and they often require large quantities of items for their operations. In contrast, consumer buyers purchase products or services for their personal use or for their family's use, and they typically require smaller quantities of items. While the other options may be true in some cases, they are not the primary difference between business and consumer buyers.