Answer:
Most Europeans were thrilled and fascinated by the idea that there would be an undiscovered continent west of them, with an abundant treasury of natural resources. They saw it as the land of opportunity, the New World, where everyone could begin a new life and start a clean slate.
There was also the possibility of growing more crops and food to transport back to Europe in order to feed a growing population. Because it was a new land, there would be no laws or governing taxes that would prevent Europeans to take advantage of the untouched resources.
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