Question

Assume Levi Strauss & Company sells its jeans in a wide variety of global markets. Physical environmental factors such as climate (e. G. , heat, humidity) have influenced the types of jeans demanded and sold. For example, colder climates are well-suited for traditional length and weight jeans, while hotter climates prefer shorter and lighter weights. Likewise, differences in competitive landscapes (i. E. , amount of competition, type of competition, and intensity of competition) have influenced brand positioning: Levis is positioned as relatively expensive and prestigious in Russia yet positioned as more casual and relatively inexpensive in the United States. For Levi's, which adaptation strategy is likely most appropriate across its global markets? Group of answer choices straight extension dual adaptation product adaptation communication adaptation

Answer 1

The most appropriate adaptation strategy for Levi's across its global markets would be product adaptation, as it would involve modifying the product to meet the specific needs and preferences of different markets, including adapting the jeans' length, weight, and style to match varying physical environmental factors and customer preferences, and adjusting brand positioning to fit the competitive landscape and consumer preferences in different markets.