Final answer:
The dual route model posits two ways to produce persuasion: the central route and the peripheral route. The central route relies on logic and facts while the peripheral route focuses on peripheral cues like attractiveness or credibility.
Step-by-step explanation:
The dual route model posits two ways to produce the: persuasion. The central route is logic driven and uses data and facts to convince people of an argument's worthiness. This route focuses on the quality of the information and results in lasting attitude change if successful. The other route is the peripheral route, which relies on peripheral cues like attractiveness or credibility of the speaker to persuade people.