Final answer:
The phase of the decision-making process that involves examining and weighing the merits of solutions, estimating the consequences of each, and choosing the best solution is called the evaluation phase.
Step-by-step explanation:
The phase of the decision-making process that involves examining and weighing the merits of solutions, estimating the consequences of each, and choosing the best solution is called the evaluation phase.
In this phase, the decision-maker evaluates the different solutions or options available to them based on the criteria and constraints. They estimate the potential outcomes or consequences of each solution and compare them to select the one that best meets their needs and objectives.
For example, if a business is considering different marketing strategies, they would examine and evaluate each strategy, estimate the potential impact on sales or brand awareness, and choose the strategy that offers the highest probability of success.