Final answer:
Option (D), The least likely successful strategy for a small retailer to compete with a superstore is to focus on selling products at the lowest possible price to increase volume, as superstores usually have better cost structures allowing them to offer lower prices.
Step-by-step explanation:
A strategy that would not likely be successful for a small retailer to compete with a new superstore is D. Focus on selling products at the lowest possible price in order to increase volume. Superstores, similar to giants like Amazon, benefit from larger scale operations which allows them to have a competitive cost structure and production model. This advantage means they can offer products at lower prices due to economies of scale, making it extremely difficult for smaller retailers to compete on price alone.
Rather, small retailers can be more successful by adopting strategies such as A. Focus on carrying fewer types of products but a greater selection of the types they carry, which is aligning with a core competency. They can also B. Carry unique local products that are not available in superstores, or C. Train employees to be highly knowledgeable about the products they are selling, thus offering a superior customer service experience.