19.1k views
5 votes
When news stories identify "serious contenders" and "front runners", those whose campaigns have "momentum", or have been relegated to "has beens" with no chance of winning the campaign, the media is engaged i _________, instead of reporting on the candidates' positions on substantive issues.

1 Answer

6 votes

Final answer:

The media engages in a coverage style called horse-race journalism, which focuses on campaign dynamics and polling rather than candidates' policy positions.

Step-by-step explanation:

When news stories focus on identifying "serious contenders" and "front runners", those whose campaigns have "momentum", or label others as "has beens" with no chance of winning, the media engages in a coverage style known as horse-race journalism.

This type of coverage is more concerned with the dynamics of the campaign and who is leading in the polls rather than delving into the candidates' substantive policy positions and how they may impact governance. It is a form of journalism that plays the role of scorekeeper, which is often criticized for its superficial nature and lack of in-depth reporting that would help voters make more informed decisions based on candidates' platforms and stances on various issues.

User Tomas Javurek
by
7.7k points