Final answer:
A news release is created by a press agent with the purpose of distributing it to the media, which includes television, print, radio, and the Internet. The goal of a press release is to present an individual or organization positively as opposed to neutral journalism which seeks to inform the public without bias.
Step-by-step explanation:
A news release is a story written by a press agent for distribution to the media. Press agents craft these news releases in such a way that they meet all legal and regulatory requirements and present the subject of the release, such as a politician, agency, or government branch, in the best possible light. This is a key function in public relations, which differs from journalism as it aims to improve the image of the individual or organization rather than providing neutral information.
The media plays a vital role in society by distributing news and events to the public. This includes various media types like television, print, radio, and the Internet, collectively known as mass media. Journalists and reporters dig through information, interview people, and collaborate with editors to bring balanced news stories to the public. However, in the process of disseminating news, the media also engages with press releases which are used by politicians and other officials to get positive press and communicate directly with the public.
It is essential to understand the difference between press releases and news articles written by independent journalists. Press releases, usually found on the websites of news organizations, serve the interest of the subjects they talk about, whereas journalism serves the interest of the public by providing unbiased information. Given the rise of social media and the broadening definition of news media, distinguishing between these can sometimes be challenging, but it remains critical for both the functionality of a democratic society and the integrity of its news.