Question

Which of the following was not one of Sylvester "Pat" Weaver's strategies for forcing advertisers to relinquish some of their power over television programming?

A) The introduction of magazine shows like the Today show
B) The development of television specials, such as the TV versions of Richard III and Peter Pan
C) The development of spot ads Coshorter ads to be sold to individual sponsors
D) Decreasing the length of television programs, allowing for fewer advertisements to go to any one sponsor
E) None of the options was a strategy.

Answer 1

Sylvester "Pat" Weaver implemented several strategies to challenge the power of advertisers over television programming. These strategies include the introduction of magazine shows, the development of television specials, the development of spot ads, and the decrease in the length of television programs.

Step-by-step explanation:

Sylvester "Pat" Weaver implemented several strategies to challenge the power of advertisers over television programming. These strategies include:

1. The introduction of magazine shows like the Today Show, which featured a mix of news, entertainment, and interviews to attract a wide audience.
2. The development of television specials, such as TV versions of Richard III and Peter Pan. These specials allowed for longer and more unique programming that advertisers had less control over.
3. The development of spot ads, which were shorter ads sold to individual sponsors. This decreased advertisers' ability to dominate programming by decreasing the number of advertisements any one sponsor could have.
4. Decreasing the length of television programs, which allowed for fewer advertisements per program and limited the power of individual sponsors.

Therefore, none of the options was a strategy that Sylvester "Pat" Weaver implemented.