Final answer:
The statement that viewers have moved away from time shifting due to DVR is false. DVR and on-demand services have made time shifting more prevalent, altering traditional television advertising and requiring advertisers to adapt their strategies.
Step-by-step explanation:
The statement that viewers are moving away from the trend of time shifting is false. Time shifting refers to the practice of recording television content to watch at a later time, which has been made easier by technologies like DVR (Digital Video Recorder). Viewers continue to engage in time shifting to watch content at their convenience, bypass commercials, and choose from a vast array of programming. The advent of DVR has only further facilitated this trend, allowing people to easily record shows and bypass advertisements, which presents challenges for traditional television advertising.
Moreover, with the growth of on-demand programming through cable, satellite, and Internet subscription services such as Netflix, viewers have even more control over what they watch and when. The historical trend towards time shifting has continued as cable and satellite viewership has overtaken traditional network viewership, meaning advertisers must continue to innovate to reach audiences effectively. Despite changes in how new programming is aired, with commercials included, the ability to skip these commercials often remains, reinforcing the time-shifting behavior.
Advertising strategies have evolved due to these technological changes, and companies are increasingly utilizing data provided by networks to target their advertising to specific viewers. This shift marks a significant change from the era when most TV programs were sponsored by single advertisers and featured integrated product placements.