Question

256. Which of the following statements best illustrates the concept of framing?

(A) A PSA for breast mammograms chooses to use the statement "you
can die if you don't," rather than "this can save your life."
(B) Lily assumes her doctor named Chris is a male, when in fact she is
female.
(C) An advertiser uses divergent thinking to come up with a commercial
slogan.
(D) A person remembers items on a list depending on which order they
appear in.
(E) A cigarette company puts beautiful women in its commercials.

Answer 1

The best illustration of framing is option (A), which uses a negative frame in a PSA for mammograms to influence perception.

Step-by-step explanation:

The concept of framing refers to how media or communicators present information to influence an audience's perception. Framing can encourage or discourage certain interpretations by placing events within a particular context. This is evident in media reports where the same event can be presented positively or negatively based on the selected frames. For example, when protests occur, one network might frame them as 'riots,' implying chaos and illegality, while another may frame them as 'peaceful protests for justice,' emphasizing the demonstration's moral high ground.

The best statement that illustrates this concept from the options listed is (A) 'A PSA for breast mammograms chooses to use the statement "you can die if you don't," rather than "this can save your life."' Here, the PSA uses a negative frame to influence viewers towards a perception of risk and urgency, instead of a positive frame that emphasizes the benefits of mammograms.