Final answer:
3rd party distribution companies provide hotels with services such as expanded outreach through multi-network marketing, promotion of diversity among guests, and cost-effective resource use. These companies specialize in increasing a hotel's visibility and patronage.
Step-by-step explanation:
Membership or marketing groups, often referred to as 3rd party distribution companies, provide hotels with invaluable services that are geared toward increasing visibility, bookings and ultimately revenue. These services include
- Expanded outreach by marketing the hotel to multiple networks beyond its immediate reach, potentially tapping into new customer segments.
- Promotion of diversity among attendees, which can enhance the hotel's reputation as an inclusive establishment.
- Cost-effective resource utilization as combining resources with these organizations can be more economical than investing solely in an in-house marketing department.
These 3rd party distribution companies specialize in connecting hotels with their target audience, leveraging their marketing expertise and broad networks to boost hotels' presence in a crowded marketplace.