Final answer:
The question relates to the development of new hotel chains that function as a hybrid between a franchise and a management contract for independent hotels, which operate under a unified brand umbrella.
Step-by-step explanation:
In recent years, the development of new hotel chains represents a blend of a franchise and a management contract for independent hotels. These innovative chains enable hotels to come together under a shared brand umbrella. This consolidation allows the hotels to enjoy the benefits of a larger franchise network, such as increased marketing power, standardized service quality, and operational expertise that franchises like McDonald's first introduced.
The franchise model not only revolutionized the fast-food industry but also contributed significantly to the standardization of American products and consumer behavior.