Final answer:
Two motivations for tracking customer sales information electronically are to create targeted marketing campaigns and to improve customer service through personalization.
Step-by-step explanation:
Two primary motivations to track customer sales information electronically are enhancing marketing strategies and improving customer service. By electronically tracking sales information, businesses can analyze demographics like age, which aids in creating targeted marketing campaigns that resonate with specific customer segments, as demonstrated by the electronics chain store seeking ages of its customers. Additionally, tracking allows for better understanding of customer preferences and buying patterns, ultimately leading to more personalized service and improved customer satisfaction. This mirrors the value data can bring in various settings, from modern farming to law enforcement, as described in the case references.