Final answer:
Sales and Operational CRM components are essential for customer relationship management. Sales CRM includes contact management, sales pipeline, and activity tracking, while Operational CRM encompasses customer service support, marketing automation, and field service management.
Step-by-step explanation:
The components of Sales and Operational CRM systems are crucial for managing a company's interactions with current and potential customers. In the context of Sales CRM, key components include contact management, sales pipeline, and activity tracking. These features help sales teams to organize customer information, monitor sales processes, and record interactions and tasks, respectively.
On the Operational CRM side, the focus is more on service automation, including components like customer service support, marketing automation, and field service management. Customer service support tools are designed to manage customer inquiries and issues, marketing automation helps in managing marketing campaigns and measuring their effectiveness, while field service management deals with managing company resources employed at or en route to the customer's property.
Both Sales and Operational CRMs are pivotal in driving business processes and enhancing customer relationships by streamlining operations and providing comprehensive insight into customer interactions.