Final answer:
In advertising, sex appeals suggest that the product will increase the user's attractiveness, often through the use of attractive models or celebrities to create positive product associations. Cognitive appeals differ by relying on logical arguments and clear, factual information.
Step-by-step explanation:
In advertising, sex appeals suggest to the audience that the product will increase the attractiveness of the user. This approach relies on associative learning, where advertisers often use attractive models or celebrities to create a connection in the minds of consumers that the product will make them more desirable. Such techniques can have a significant impact on consumer perception of a product, with people sometimes rating products as more appealing or of higher quality when they are promoted alongside physically attractive individuals.
There are various methods of emotional appeal in advertising, each targeting different emotions. Fear appeals are different in that they aim to elicit fear in order to persuade, while humorous appeals use humor to create a positive association with the product. Unlike these emotional strategies, cognitive appeals (also known as logos or logical appeal) focus on rational arguments and evidence to convince the audience, featuring factual and clear information to appeal to the audience's intelligence.