Final answer:
The statement is false; both content creation and promotion are important, and preparation before speaking to an audience is vital to maintain their attention.
Step-by-step explanation:
The statement that you should spend less time promoting your content than creating it is false. While content creation is essential, promotion is equally important to ensure that the content reaches its intended audience. Preparation before presenting or speaking to an audience is crucial, especially when considering the short attention span of online viewers. Strong, well-crafted messages are necessary to grab and retain attention. Moreover, platforms lare less formal, but it's still important to maintain a professional demeanor and keep self-promotion balanced.