Question

You work for an advertising agency. Before designing a commercial, you conduct a focus group of current customers. This is a form as ________.

1) Market research
2) Product testing
3)ompetitor analysis
4) Customer segmentation

Answer 1

Conducting a focus group at an advertising agency is a form of market research, used to gather consumer insights to inform advertising strategies.

Step-by-step explanation:

When an advertising agency conducts a focus group of current customers before designing a commercial, this is a form of market research. Focus groups involve bringing together a select group of individuals to gather their reactions and opinions about a product, service, or campaign. This qualitative method is an integral part of developing successful advertising strategies, as it provides insights into consumer perceptions and helps tailor messaging to target audiences effectively.