Final answer:
The first principle of durable typography is the choice of typeface to ensure it conveys the correct identity and message of the content. Considerations of aesthetics and readability, influenced by early contributions like those of Albrecht Dürer and the moveable type by Gutenberg, are essential. The evolution of typesetting technology from Linotype and Monotype machines to digital has continued to advance these principles.
Step-by-step explanation:
The first principle of durable typography is likely related to the selection of typefaces that aptly reflect the identity and intended message of the content they represent. For instance, a type style that well suits an oil and gas company may not be appropriate for a baby food brand or a French restaurant. Albrecht Dürer, a fine artist turned graphic designer, demonstrated consideration for uniformity and aesthetics in letterforms, contributing to the principles of creating a harmonious and functional typeface.
Moveable type, invented in Europe by Johannes Gutenberg, greatly influenced the standardization of text and the efficiency of printing. The typeface’s readability and visual impact are essential aspects of durable typography. These principles, along with the evolution of technology from Linotype and Monotype machines to digital typesetting, have shaped modern typography.