Final answer:
Typographic purists generally prefer serifed typefaces because of their classical and refined look, while sans-serif typefaces are favored for a more modern aesthetic.
Step-by-step explanation:
When it comes to typefaces, typographic purists generally prefer serifed typefaces because they are more classical and refined. Serifed typefaces have small tails that extend beyond the edges of the letters, giving them an elegant and decorative quality. On the other hand, sans-serif typefaces tend to read as more modern and are often favored for a contemporary look.