Question

Fans of Vancouver's professional hockey and football clubs can buy team merchandise through a new catalogue retailer called Team BC. The company is trying to figure out how to increase awareness and ensure that fans are anticipating their receipt of this catalogue. Executing this goal would most likely involve the ________ element of the marketing mix.

1) Price
2) Process
3) Place
4) Promotion

Answer 1

The element of the marketing mix that would most likely be involved in increasing awareness and anticipation of receiving the catalogue for Team BC is Promotion.

Step-by-step explanation:

The element of the marketing mix that would most likely be involved in increasing awareness and anticipation of receiving the catalogue for Team BC would be Promotion.

Promotion refers to the activities a company undertakes to communicate the value of its product to its target customers. In this case, promoting the catalogue through various marketing communication channels such as advertising, social media, public relations, and sales promotion would help increase awareness and generate anticipation among fans.

For example, Team BC could run advertisements on local sports channels, create social media campaigns highlighting the benefits of their team merchandise, and organize contests or giveaways to create excitement and anticipation among fans.