Final answer:
MC Hammer's company, Bust It Productions, experienced a rise and fall in the music industry.
Step-by-step explanation:
MC Hammer's company, known as Bust It Productions, experienced a significant rise and fall in the music industry, which could be described as "easy come, easy go".
MC Hammer achieved immense success and fame in the late 1980s and early 1990s with his hit single "U Can't Touch This" and album "Please Hammer, Don't Hurt 'Em".
However, he also faced major financial mismanagement and overspending, leading to bankruptcy and the loss of his company and personal fortune.