Question

A marketing manager has control over the following: product, price, promotion, and place. These elements make up the ________.

1) Environmental factors
2) Marketing program
3) Marketing mix
4) Marketing concept

Answer 1

The elements of product, price, promotion, and place controlled by a marketing manager make up the marketing mix, which is critical for developing a company's marketing strategy.

Step-by-step explanation:

The marketing manager has control over the elements of product, price, promotion, and place, which together make up the marketing mix. This concept is integral to the development of a company's marketing strategy and is foundational in the field of marketing. The marketing mix is designed to meet the needs of the target market and achieve the marketing objectives. It is crucial to understand how the production and cost conditions, as well as the market structure, can influence the effectiveness of each element within the mix.