Question

What are the main points to remember regarding qualitative research?

1) Qualitative research focuses on understanding human behavior and experiences.
2) Qualitative research uses open-ended questions and interviews to gather data.
3) Qualitative research involves analyzing textual and visual data.
4) Qualitative research is more subjective and interpretive compared to quantitative research.

Answer 1

Qualitative research focuses on understanding human behavior and experiences using open-ended questions and interviews. It involves analyzing textual and visual data and is more subjective and interpretive compared to quantitative research.

Step-by-step explanation:

The main points to remember regarding qualitative research are:

1. Qualitative research focuses on understanding human behavior and experiences. It seeks to gain a deeper understanding of why people behave the way they do and their experiences in a given context.
2. Qualitative research uses open-ended questions and interviews to gather data. Instead of using closed-ended questions with predefined answer options, qualitative research encourages respondents to provide detailed and in-depth responses.
3. Qualitative research involves analyzing textual and visual data. Researchers analyze data in the form of text, such as interviews, transcripts, and written materials, as well as visual data like photographs and videos, to derive meaningful insights.
4. Qualitative research is more subjective and interpretive compared to quantitative research. It acknowledges the role of the researcher's perspective and interpretation in analyzing data and generating insights.