Final answer:
According to Hall's reception theory, an audience member can have a preferred, negotiated, or oppositional response to media content, which is influenced by their personal context and ideologies.
Step-by-step explanation:
According to Hall's reception theory, any member of an audience could exhibit a preferred, negotiated, or oppositional response to a media message. These responses categorize the ways individuals interpret and react to media content based on their personal social contexts and ideological backgrounds. A preferred response aligns with the intended message as encoded by the producer, a negotiated response involves both accepting and modifying elements of the message in light of one's own experiences and beliefs, and an oppositional response rejects the dominant message in favor of an alternate interpretation that can be radically different from what was intended by the content creators.