Question

The marketing manager of Interstate Bakeries was asked to meet with the organization's research anddevelopment department to explain why the company needed to change its 25-year-old package designfor Twinkies. The marketing manager took on an interpersonal role as:

a.liaison
b.disseminator
c.disturbance handler
d.figurehead
e.resource allocator

Answer 1

The marketing manager took on an interpersonal role as a liaison by connecting the marketing department with the research and development department.

Step-by-step explanation:

The marketing manager took on an interpersonal role as a liaison.

• Liaison: In this role, the marketing manager acts as a bridge between different departments or individuals within the organization. They facilitate communication, exchange information, and help coordinate activities.

In the given scenario, the marketing manager is meeting with the research and development department to explain the need for a package design change. By doing so, the marketing manager is acting as a liaison by connecting the marketing department with the research and development department.