Question

When did Marketing Research become widespread?

a) 19th century
b) Early 20th century
c) Mid-20th century
d) 21st century

Answer 1

Marketing research became widespread in the early 20th century, aligning with technological advancements and the growing influence of corporations which fostered new marketing methods.

Step-by-step explanation:

Marketing research became widespread in the early 20th century (option b). This was a time characterized by major technological advancements and a significant increase in corporation influence. The adoption of new technologies and the rise of corporations facilitated the expansion of marketing techniques and the ability to reach a wider audience. Moreover, the development of commercial radio broadcasting and increased automobile accessibility contributed to the advent of a popular culture and an American mass identity. Thus, modern marketing tactics began to flourish, and by the turn of the century, marketing had become a multi-million dollar industry.