Final answer:
Charles Coolidge Parlin was a pioneer in market research and is often referred to as the 'father of market research.' He introduced scientific methods and data analysis into the field, changing the way businesses understand and cater to consumer behavior.
Step-by-step explanation:
Charles Coolidge Parlin was known as the 'father of market research.' He was an American market researcher who revolutionized the field by introducing scientific methods and data analysis into market research, during a time when it was primarily based on intuition and guesswork. Parlin developed techniques such as consumer surveys, focus groups, and statistical analysis to better understand consumer behavior and help businesses make informed decisions about marketing strategies and product development.