Question

Which of the following must you not do when marketing UnitedHealthcare Medicare Advantage or Prescription Drug Plans to consumers?

a. Provide accurate and complete information.
b. Present the advantages and disadvantages of the plans.
c. Mislead or make false statements.
d. Offer educational materials to consumers.

Answer 1

In marketing UnitedHealthcare Medicare Advantage or Prescription Drug Plans, one must not mislead or make false statements. Accurate information and educational materials should be provided, and the FTC enforces the accuracy of factual claims.

Step-by-step explanation:

When marketing UnitedHealthcare Medicare Advantage or Prescription Drug Plans to consumers, it is imperative not to mislead or make false statements. Providing accurate and complete information, presenting the advantages and disadvantages of the plans, and offering educational materials are all essential practices in responsible marketing. As enforced by the Federal Trade Commission (FTC), while a certain amount of exaggeration is permissible in advertising to highlight the general delight of using a product, outright untrue facts are not tolerated. This aligns with the principle of caveat emptor, meaning 'let the buyer beware.' Therefore, the correct answer to the question is c. Mislead or make false statements, which must not be done when marketing these health plans.