Question

What are the 3 parts to the value proposition canvas from the customer perspective?

1) Customer Jobs
2) Pains
3) Gains

Answer 1

The three parts of the value proposition canvas from the customer perspective are customer jobs, pains, and gains.

Step-by-step explanation:

The three parts to the value proposition canvas from the customer perspective are:

1. Customer Jobs: This refers to the tasks or problems that customers are trying to solve or the needs they are trying to fulfill.
2. Pains: These are the negative experiences, challenges, or frustrations that customers encounter while trying to fulfill their jobs.
3. Gains: These are the positive outcomes, benefits, or aspirations that customers hope to achieve when fulfilling their jobs.

For example, if a customer's job is to find a reliable and affordable phone service provider, their pains could include dropped calls, poor customer service, and expensive plans. Meanwhile, their gains could include reliable connections, excellent customer support, and affordable pricing.