Final answer:
Customer segments in the 9-point Business Model Canvas refer to the different groups of customers a business serves or targets.
Step-by-step explanation:
In the 9-point Business Model Canvas, the customer segments refer to the different groups of customers a business serves or targets. These segments can be defined based on various characteristics such as demographics, needs, behaviors, or preferences.
For example, a clothing company may have customer segments that include men, women, and children, while a software company may have customer segments that include small businesses, medium-sized enterprises, and large corporations.
Identifying and understanding customer segments can help businesses tailor their products, marketing strategies, and customer experiences to meet the specific needs and preferences of each segment.