Final answer:
Perpetual Innovation is the constant shifting of strategies and tactics to reshape the business and take competitors by surprise.
Step-by-step explanation:
The constant shifting of strategies and tactics to reshape the business and take competitors by surprise is known as Perpetual Innovation. It refers to the continuous adaptation and improvement of business strategies in response to changing market conditions and customer preferences. Companies that embrace perpetual innovation are more likely to stay ahead of their competitors and achieve long-term success.