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What are the five roles of individual family members in the consumer purchase decision process?

User Gyscos
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Final answer:

The five roles of individual family members in the consumer purchase decision process are: Initiator, Influencer, Decider, Buyer, and User.

Step-by-step explanation:

The five roles of individual family members in the consumer purchase decision process are:

  1. Initiator: The family member who first recognizes the need for a new product or service.
  2. Influencer: The family member who provides input and recommendations on the purchase decision.
  3. Decider: The family member who has the final authority to make the purchase decision.
  4. Buyer: The family member who actually purchases the product or service.
  5. User: The family member who consumes or uses the product or service.

These roles can vary depending on the specific product or service being purchased and the dynamics within the family.

User Craphunter
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