Final answer:
The five roles of individual family members in the consumer purchase decision process are: Initiator, Influencer, Decider, Buyer, and User.
Step-by-step explanation:
The five roles of individual family members in the consumer purchase decision process are:
- Initiator: The family member who first recognizes the need for a new product or service.
- Influencer: The family member who provides input and recommendations on the purchase decision.
- Decider: The family member who has the final authority to make the purchase decision.
- Buyer: The family member who actually purchases the product or service.
- User: The family member who consumes or uses the product or service.
These roles can vary depending on the specific product or service being purchased and the dynamics within the family.