Final answer:
The acronym for the measure of how much it costs a marketer to acquire a customer is CPA (Cost Per Acquisition).
Step-by-step explanation:
The acronym that represents the measure of how much it will cost a marketer to acquire a customer is CPA (Cost Per Acquisition). Understanding this term is vital in the context of business and marketing. While CTR (Click-Through Rate) measures the percentage of people who click on an ad after seeing it and CPM (Cost Per Mille) represents the cost per thousand impressions, CPA focuses specifically on the cost to acquire one customer. ROI (Return on Investment) is a measure of the profitability of an investment, not the cost to acquire a customer.
Understanding the concept of CPA is linked to comprehending cost measures such as average cost (AC) and marginal cost (MC). Average cost is defined as the total cost (`TC`) divided by the quantity of output produced (`Q`), giving you the cost on average to produce one unit. On the other hand, marginal cost is the cost of producing one additional unit of output and is calculated as the change in total cost divided by the change in output (`MC = ΔTC/ΔQ`). Both of these measures provide insights into the efficiency and cost-effectiveness of production, which are crucial when considering the overall acquisition costs in a business strategy.