Final answer:
The composer of an organizational message is responsible for crafting a message with careful consideration of content, tone, and audience. They make strategic decisions on message structure for maximum impact and must balance using standardized formats with the need for innovation. In political communication, this includes message targeting through sound bites and other simplified formats for media use.
Step-by-step explanation:
The individual who composes the organizational message is referred to as the composer. This person is responsible for structuring media and content to convey a clear, substantive, and focused claim, while being mindful of the audience, purpose, and cultural context. The composer must decide on the organization of the message elements, including tone, content, and closing, to ensure maximum impact and readability. In political contexts, such as a presidential campaign, message targeting involves crafting issue-specific messages that resonate with the electorate and can be simplified into effective sound bites for media coverage.
When considering multimodal compositions, the composer's challenge is to determine when to follow existing formats and when to innovate. This includes making deliberate decisions about the use of different media, rhetorical strategies, and the order of ideas to engage the audience and contribute to their understanding of the message. Speechwriters, for instance, specifically tailor speeches to suit the speaker's delivery style and the desired rhetorical impact, including the use of memorable phrases and pacing.
Overall, as a composer, one must be attuned to the rhetorical situation by understanding one's own identity as the author, the audience's perspectives and needs, and the message's relevance and appropriateness for the given context. Every change in the composition, from the structure to the smallest alteration in wording, can significantly influence the audience's interpretation and reception of the message.