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Our book suggests the first break with the barriers of apathy and the assembly line in the animation industry, the voice of art - came when this person was given creative control of the Screen Gems studio and hired virtually his entire staff off the Disney picket line. He encouraged his talent to experiment with style and content.

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Final answer:

The transformation in the animation industry began with a key figure taking creative control at Screen Gems studio and promoting experimentation among artists. Innovations in film technology and diversification in film genres also contributed to changing perceptions of art and artists in the film industry.

Step-by-step explanation:

Transformation in the Animation Industry

The transformation referred to in the question began when a pivotal figure was granted creative control over the Screen Gems studio. This individual was instrumental in breaking away from the traditional animation production line by fostering innovation and creativity. By recruiting talent from the Disney picket line, there was a significant encouragement for artists to experiment with different styles and content, which marked a significant shift in the animation industry. This period was characterized by artists moving away from traditional techniques and towards more industrial methods, as seen in the transition of Andy Warhol to silkscreen techniques and Claes Oldenburg's evolution to large-scale sculptures.

Within the broader context of Hollywood and the film industry, attempts to innovate and adapt were common reactions against the standardization of production processes. The industry saw the introduction of new technologies, such as CinemaScope, and a diversification in film genres to captivate different audiences. At the same time, significant changes in the status and perception of the artist were occurring, recognizing art not just as a product of skilled labor but as a result of inspiration and individuality, leading to a more vibrant and diverse entertainment landscape.

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