Final answer:
Anthropology explores changes and challenges faced as it headed into the 21st century. This includes studying modernity in various contexts and the role of mass media. Representing cultures different from one's own is a significant issue in anthropology.
Step-by-step explanation:
Anthropology is the subject relevant to this question. The essay mentioned in the introduction by Clifford Geertz explores the changes and challenges faced by anthropology as it headed into the 21st century. It discusses how anthropology's traditional subject focus, field sites, and holistic perspective have evolved.
In recent years, anthropologists have shown a growing interest in studying modernity in non-European and non-American contexts, especially the role of mass media. This has led to the emergence of media anthropology as a subdiscipline within anthropology.
The essay also highlights the issue of representing cultures different from the anthropologist's own, emphasizing the need for cross-cultural insight and the recognition of cultural diversity.