Final answer:
Contextual commerce software uses business rules tied to customer preferences or online behavior to determine the most appropriate page views and product information to display on a website.
Step-by-step explanation:
The correct answer is Contextual commerce software. Contextual commerce software uses business rules tied to customer-supplied preferences or online behavior to determine the most appropriate page views and product information to display when a user visits a Web site. It analyzes click-stream data and other relevant information to personalize the user experience. For example, if a user frequently searches for sports-related products, the contextual commerce software may display sports-related page views and product recommendations, increasing the likelihood of a potential purchase.