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Lucia's Bistro is struggling to keep up with the dinner rush. The managers decide to offer half-off appetizers from 3-5 p.m. as a way to

A. increase its gross sales margins.
B. manage customer experience during peaks in demand.
C. improve product quality.
D. reduce the number of customers to maximize capacity.

1 Answer

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Final answer:

Lucia's Bistro offers half-off appetizers from 3-5 p.m. to manage customer experience during peak demand times, similar to past experiences in food service management where clear strategies were implemented to improve service efficiency and customer satisfaction.

Step-by-step explanation:

The management at Lucia's Bistro has decided to offer half-off appetizers from 3-5 p.m. not to increase its gross sales margins or to improve product quality, but instead as a strategy to manage customer experience during the dinner rush which is a peak in demand. This tactic is similar to a past experience where as the lunch-hour manager at Gavi's Fast Food Restaurant, I was in charge of resolving customer complaints and ensuring efficient service. To address a confusing payment lineup system, I implemented floor markings, which successfully resulted in better customer service and increased the number of customers we could serve.

Understanding customer flow and demand is crucial in the restaurant industry, just as offering promotions during slower periods helps to redistribute customers more evenly throughout the day. This management decision resembles the economic tactics of firms on Main Street trying to capture market share, though in this case, Lucia's Bistro is attempting to improve its operational efficiency during high traffic times by creating an incentive for customers to visit during off-peak hours, thus managing the demand more effectively.

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