Final answer:
Shane Sumners and Jim Wier believe in operating a company focused on quality products and customer satisfaction, avoiding mass-market strategies that could compromise their standards.
Step-by-step explanation:
Shane Sumners and Jim Wier, the CEO of Snapper, believe in running a company with a strong focus on quality products and customer satisfaction. Jim Wier made headlines when he decided not to sell Snapper products in certain big-box stores because he felt that the low-cost demands of such retailers would compromise the company's commitment to quality.
Both leaders endorse a business philosophy that prioritizes a high-quality customer experience, even if it means not pursuing the highest volume of sales or market saturation.
Ensuring customer satisfaction, according to their beliefs, includes providing excellent customer service, maintaining a reputation for durability, and meeting the consumer's needs without compromising on the quality or performance of their product.