Final answer:
In an IMC approach, the questions about the target audience and advertising goals should be answered simultaneously and in a coordinated way. It involves understanding the audience's knowledge and needs, and defining the campaign’s purpose and desired outcomes.
Step-by-step explanation:
In an Integrated Marketing Communication (IMC) approach, the questions 'Who is the target audience?' and 'What is the advertising goal?' should be answered simultaneously and in a coordinated manner. Identifying the target audience involves understanding what the audience already knows and needs to know about the subject. This knowledge helps to tailor the advertising content to meet the precise needs and preferences of that audience. The advertising goal, on the other hand, defines the desired outcome of the campaign, whether it is to increase brand awareness, generate leads, or drive sales.
To determine the effectiveness of an IMC approach, it's important to consider what problem is being addressed, how the chosen media speaks to the specific audience, and why certain modes of communication were chosen. For example, the use of message targeting via polls and focus groups can help in crafting campaign messages that resonate with potential supporters, ensuring these messages are simple enough for a wide audience to understand and relate to, even when condensed into a 30-second sound bite.
Lastly, analyzing an advocacy initiative's purpose, target audience, and persuasive techniques provides insight into how well an IMC approach reaches and influences its audience. It is essential to determine if the modes and media used in the campaign harmoniously align with the campaign's goals and the preferences of its target audience.