Final answer:
Shades EQ is a non-ammonia, no lift demi-permanent hair color, making option A the correct answer. Bleaching is the only permanent process that lightens hair by removing natural pigment.
Step-by-step explanation:
Shades EQ is the number one, long lasting non-ammonia, no lift demi-permanent hair color in America. The correct answer to the question is option A) Non-ammonia, no lift. This is because demi-permanent hair color, like Shades EQ, is designed to deposit color without lightening the hair. Unlike permanent hair dyes, demi-permanent colors do not contain ammonia which could lift the hair's natural pigment. Additionally, bleaching is the only method that can actually lighten hair and this is always permanent because it removes the hair's natural pigment.