Final answer:
A company's competitive strategy is unlikely to result in good performance or sustainable competitive advantage unless it is unique and difficult to imitate, has a well-respected brand name, and focuses on a specific core competency.
Step-by-step explanation:
In order for a company's competitive strategy to result in good performance or sustainable competitive advantage, it needs to be unique and difficult to imitate. This means that the company has a product or service that stands out from competitors and is not easily replicated. The focus should be on creating something that sets the company apart in the market.
Additionally, having a well-respected brand name that has been carefully built up over many years can contribute to good performance and sustainable competitive advantage. A strong brand can create customer loyalty and preference, making it harder for new entrants to compete.
Lastly, it is important for the company to have a well-established reputation for excellence in a specific area. By focusing on a particular core competency and becoming known for it, the company can establish a strong position in the market and differentiate itself from competitors.