The correct answer to this open question is the following.
Although there are no options attached we can say the following.
In modern public relations, there is no such thing as a "general public." We can comment on the above statement in the following terms.
In modern PR, companies need to focus their RR and marketing communications on specific targets. Companies, PR experts, and agencies know the importance of segmentation to directly address the necessities of specific segments with the proper messages.
Long gone are the day when companies could come up with one general message for all their audiences.
Long gone are the days when companies produced one product for different markets. Today, specialization and segmentation and the key to a better impact on the PR and marketing efforts. To accomplish this, PR experts have many tools to get to these different segments or audiences.