Final answer:
Discrimination in minimal intergroup situations can persist due to various factors, including the impact of societal norms on business firms. Tajfel and Billig's research highlights the challenges faced by managers in combating discrimination and the potential impact on firm profits.
Step-by-step explanation:
The topic of 'Discrimination in Minimal Inter Group Situation' as discussed by Tajfel and Billig, focuses on how discrimination can persist even in minimal intergroup situation
Tajfel and Billig's research suggests that discriminatory behavior can emerge among managers, workers, and customers, even if the manager is not personally prejudiced.
For example, a manager who treats minority groups or women fairly may face opposition from prejudiced co-workers or customers, which could negatively affect the firm's profits. This shows that market forces alone are unlikely to overcome strong social attitudes about discrimination.